Affectionately known as the 'little sister' label, Ryder by Arabella Ramsay is the result of a recent collaboration between friends, Arabella Ramsay and Penny Brown.
Arabella brings her unique
aesthetic to the range, drawing endless inspiration from her family and the
Australian Outback. From her bedroom to Australian Fashion week, the Arabella
Ramsay label has always been synonymous with eclectic colour, patterns and
textures, fun, flirty styling and a vintage bohemian style. It is this
aesthetic that has earned her a loyal following and provided Ryder with a firm
base. Arabella also draws from what she wants for her two precious daughters;
To raise them with hopes and dreams in their hearts, absent of all fear,
gallivanting off on adventure. These are the girls that Ryder is made
for. Bright young things with boundless energy and a desire to see the world.
Penny herself is a bright
young thing who has been working with Ramsay for a number of years. She grew up
on the beach, barefoot and bohemian and creates clothes that embrace this free
lifestyle. Her unique style shines through everything she does and she manages
to make her meticulous designs look effortlessly thrown together.
Arabella and Penny make a formidable team and together, the pair have created the unmissable Ryder wardrobe. One with longevity, timeless pieces with a modern edge, clothes that can be worn season after season. They dress it up, they dress it down, they take immense pride in their work and they love what they do. Ryder plays with denim and leather, flannel, crochet and knits and outrages prints. Provided by renowned Australian artist Dougal Ramsey, lobsters, fish, feral animals and butterflies adorn leggings and dresses and have become a trademark for the brand. The result is a label that is bright with individuality and easy-going style.