Since its launch in 2012, RYDER has become synonymous with effortless style and everyday comfort. Created out of founder and design director Penny Brown's love for making old things new, the collections are drawn from vintage inspirations and showcase a quintessential Australian style.
Each collection pulls together vintage inspired prints and fabrics. RYDER explores palettes from the bush to the ocean, working with a unique mix of denim, flannel, lace and leather; creating individual looks that transcend trends.
Memories of holidays and roaming the Australian coastline and bush, weave through the collections and create a feeling of nostalgia for the free spirited. The RYDER wardrobe is carefully designed to be updated and treasured for years to come. Each piece is timeless – inspired by the past and made for the present.
RYDER opened its flagship store in Armadale, Melbourne in 2013 and can also be found in selected boutiques in Australia, including MYER stores nationally, and the USA.
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